Chinese trendy-toy maker POP MART has set off a global buying frenzy with the offline release of its LABUBU 3.0 series on April 25. Customers flocked to stores in cities like Los Angeles, Milan, and London, where long lines stretched outside storefronts, with some collectors arriving as early as dawn to secure their purchases. On the same day, the POP MART app surged to the top of the shopping category in Apple's U.S. App Store.