Today's Highlights：
1. Yuewen Short Dramas Hits Another Success: Wo Zhen Mei Xiang Chong Sheng A Tops the Male-Focused Hot Drama Chart at No. 1
2. Mini Series Zhi Ai Zai Xiang Shan Starts Filming, Empowering the "Hundred, Thousand, and Ten Thousand Projects" with Culture
3. Sichuan-Style Mini Series Jia Li Jia Wai 2 (My Sweet Home 2) Charts a New Path Toward Industry Premiumization
4. Hunan Province Mini Series Studio Alliance Established in Changsha
Yuewen Short Dramas Hits Another Success: Wo Zhen Mei Xiang Chong Sheng A Tops the Male-Focused Hot Drama Chart at No. 1
On December 14, the short drama Wo Zhen Mei Xiang Chong Sheng A (In the 2002) produced by Yuewen Short Dramas, adapted from the novel of the same name by Liu'an Hua You Ming, a writer under Yuewen's Qidian Reading, was launched. Within just three days, the drama's popularity surpassed 70 million views, topping the male-focused hot drama chart on major short drama platforms, once again showcasing Yuewen Short Dramas' strong presence in the male-focused category.
The short drama Wo Zhen Mei Xiang Chong Sheng A is adapted from the popular novel of the same name on Qidian Reading, with the original novel having over 100,000 subscriptions on the platform and having been included in the 2024 list of must-read online literature. In fact, this is not the first time Yuewen Short Dramas has broken new ground in the male-focused category.
In September this year, Zhe Ge Bao Biao Tai Wu Di Le (This Bodyguard is Too Invincible), also adapted from a Yuewen IP, ranked first for five consecutive days on the paid side, achieving top 3 on the hot drama chart and top 2 on the new drama chart on major short drama platforms. Additionally, Wo Jia Niang Zi Bu Dui Jin (My Wife is Not Quite Right) gained immense popularity with its unique plot and high-quality production, surpassing 60 million views on major short drama platforms and reaching top 7 on the weekly chart. Currently, Wo Jia Niang Zi Bu Dui Jin 2 has surpassed 1.34 million reservations on the platform, entering the camp of potential hit short dramas.
Yuewen Short Dramas' success is not limited to the male-focused category. This year, Yuewen Short Dramas has expanded into a variety of genres, achieving outstanding results in modern, historical, and period dramas. Works such as Hao Yun Tian Qi (My Sweet Pregnant Wife), Shu Nv Yi Shen Ru Ju (A concubine's Daughter Enters the Game), and Ba Ling Tian Qi Can Ruo Ming Ye (80s Sweet Wife Canruo Mingye) have all garnered both critical acclaim and high viewership, forming a group of large-scale hit dramas. This highlights Yuewen's forward-thinking strategy and deep reserves in diverse genre fields. Starring Yu Yin and Ma Xiaoyu, with the renowned screenwriter Gong Ziyan, Xu Ni Wan Zhang Guang Mang (Let You Shine) has already surpassed 1 million reservations within 20 days, becoming a hit before airing.
Mini Series Zhi Ai Zai Xiang Shan Starts Filming, Empowering the "Hundred, Thousand, and Ten Thousand Projects" with Culture
On December 12, the inaugural filming ceremony for the mini series Zhi Ai Xiang Shan (Love in Xiangshan) was held at the GOGOING Starship Camping Site in Chongkou Village, Nanlang Sub-District, Zhongshan City. Zhi Ai Xiang Shan revolves around the theme of young people returning to their hometowns to start businesses in the new era. It deeply integrates the local culture, tourism resources, and rural revitalization practices of Nanlang Sub-District. The story, set against the backdrop of Cantonese cuisine, tells the tale of a talented female chef and a Hong Kong-funded enterprise heir who, through a clash of ideas, join forces to create a comprehensive cultural tourism project that combines ecological agriculture, gourmet experiences, and cultural heritage. The filming location, GOGOING Starship Camping Site in Chongkou Village, is one of the key projects introduced for rural revitalization. The camping site utilizes the original terrain to create a starry sky-themed campsite, blending natural landscapes with modern facilities to offer accommodation and outdoor activities. Since its establishment three years ago, thanks to the village's cultural and tourism policy support and its excellent ecological location, the camp has attracted many visitors from Shenzhen, Hong Kong, and Macau.
The series is set in the real-life locations of Nanlang and incorporates natural scenery, folk culture, and local cuisine into the storyline, vividly presenting the creative transformation from "farm to table." The inspiration for the series comes from the One Village, One Book project in Nanlang Sub-District. During filming, the drama will focus on the modern interpretation of traditional cuisine and the innovative inheritance of local culture, responding to the market's demand for deep cultural tourism experiences. It aims to become a vivid window showcasing the cultural and tourism resources of Nanlang.
Sichuan-Style Mini Series Jia Li Jia Wai 2 (My Sweet Home 2) Charts a New Path Toward Industry Premiumization
The recently launched mini series Jia Li Jia Wai 2 (My Sweet Home 2) has quickly sparked a viewing craze on platforms such as Hongguo Short Drama and Douyin. As a phenomenal sequel that surpassed 10 billion views within just three days, the series is set against the backdrop of everyday life in the Sichuan–Chongqing region during the 1980s and 1990s. Focusing on the warmth of blended families, it aligns with the National Radio and Television Administration's guidance for the mini series sector to pursue "premium quality and positive values," offering a model for industry transformation.
Upholding the principle that "content is king," the production avoids contrived storylines. Through plain-spoken dialogue and grounded, everyday scenes, it conveys the theme of "home as a safe harbor," resonating across generations. The creative team recreates a sense of the era with nostalgic elements such as posters from the 1986 TV adaptation of Journey to the West, while Sichuan pickles and authentic local dialects highlight regional character. Singer Zhou Shen contributed a bespoke theme song, Time, using a "mini series + music" approach to elevate the work into a culturally and emotionally rich product.
The wide dissemination of high-quality content also depends on strong platform support. My Sweet Home 2 chose distribution through the Douyin Group's Mini Series Copyright Center, reflecting a precise match between content and platform capabilities and addressing a core issue facing the industry. The center's "one collaboration, multi-platform distribution" mechanism integrates channels such as Hongguo and Douyin, unifying content uploads, rights management, and settlement. This not only reduces costs for creators but also enables full-spectrum distribution by leveraging the strengths of multiple platforms. Meanwhile, the "lived-in" community ecosystem fostered by Hongguo Short Drama has upgraded dissemination from one-way delivery to two-way resonance.
Hunan Province Mini Series Studio Alliance Established in Changsha
On December 12, the Hunan Province Mini Series Studio Alliance was officially established in Changsha. Guided by the Hunan Provincial Radio and Television Bureau and supported by the Hunan Netcasting Association and its Mini Series Working Committee, the alliance brings together a number of leading film and television production institutions across the province. It aims to build an industry coordination platform characterized by policy alignment, resource integration, and standards leadership, thereby promoting content innovation and a thriving mini series ecosystem.
To support the high-quality development of the mini series industry, Hunan Province has established a multi-tiered and sizable funding system spanning provincial, municipal, and county levels, as well as industrial parks. These policies cover the entire value chain—from script development and filming to technological application and overseas distribution.
The establishment of the Hunan Province Mini Series Studio Alliance marks a new stage for the province's mini series industry, shifting toward deeper resource integration and ecosystem co-building. The alliance is committed to creating a comprehensive service platform featuring precise policy matchmaking, one-stop resource integration, and standards-based guidance. Its goal is to optimize the allocation of filming resources, enhance industry service capacity, and strengthen overall competitiveness.
Following the inauguration ceremony, attending officials and representatives from alliance member organizations visited the filming sites at the "Vertical Dian" Film and Television Shooting Base. They also engaged in in-depth discussions on topics such as studio resource collaboration, joint development of industry standards, and the enhancement of creative and production capabilities.
