Today's Highlights：
1. CCTV-1 Unveils 2026 Premium Program Slate, Featuring Multiple Mini Series
2. Anhui TV's 2025 National Drama Awards Breaks New Ground, Special Segment Honors Premium Mini Series
3. Topping Multiple Platform Charts with Over 200 Million Views! Why Are Mini Series from Chengdu Hi-tech Zone So Popular?
4. Mini Series Tai Wan Ren Zai Da Lu A Li Shan (Taiwanese in the Mainland Ali Mountain) Launches in Zhangping, Fujian
5. Cultural Tourism Mini Series Tian Shang De Jie Shi (Market Over the Sky) Tells A Youth Story of Rural Revitalization
6. Mini Series Gu Dong Lai Le (Here Come the Shareholders) Receives Special Funding Support in Shanghai
CCTV-1 Unveils 2026 Premium Program Slate, Featuring Multiple Mini Series
On December 16, the release event for the 2026 premium program slate of China Media Group's CCTV Comprehensive Channel (CCTV-1) was held in Beijing. Over 60 high-quality works, notable for their ideological depth, artistic merit, and emotional resonance, were unveiled collectively, showcasing the grandeur and spirit of the new era and its journey. Titled "Every Screen Premium, Striving to Compose a New Chapter," the event was divided into four segments. The "Myriad Wonders" segment focused on major themes such as high-quality development, technological self-reliance, and building a modern industrial system, highlighting the great transformations and brilliant achievements of the new era.
The "Premium Collection" segment gathered various CMG programs, including TV dramas, major galas, documentaries, and significant sporting events, demonstrating the flagship channel's commitment through a screen full of excellent works. CMG's first original, self-produced premium mini series, Qi Ji (The Miracles), depicts the magnificent course of the Shenzhen Special Economic Zone development since its establishment. A series of cultural mini series, including Feng Guan Chuan Qi (Legend of the Phoenix Crown), Ning Xiang Ling (The Fragrance Decree), E Mei (Mount Emei), and Kan De Jian Feng Jing De Chuang (The Window with a View), focus on themes such as Ming Dynasty court legends, the inheritance of traditional Chinese medicine culture, safeguarding the mountains and waters of Mount Emei, and poetic island life, respectively.
Anhui TV's 2025 National Drama Awards Breaks New Ground, Special Segment Honors Premium Mini Series
On December 16, Anhui TV successfully held the 2025 National Drama Awards. As a highly anticipated annual event in China's television drama industry, this year's ceremony centered on the theme "Breaking Ground to Stand Anew, Drama Power Moves Forward." Through tribute segments like "Silent Nourishment · Saluting Premium National Drama Works" and "Light Gathers as a Torch · Saluting Professional National Drama Practitioners," it reviewed the creative journeys of outstanding drama creators who resonate with the times and empathize with the people, showcasing the industry's vibrant momentum as it explores breakthroughs and grows toward innovation.
The ceremony also featured a special segment honoring the rapidly growing premium mini series and domestic animation. Hongguo Short Drama's "Guoran Project" presented three notable works: Shan He Hui Xiang (Echoes of Mountains and Rivers), An Chao Yong Dong (Hidden Tides), and Nong Chao (Riding the Wave), which conveyed the spirit of the times through tightly paced storytelling. Kuaishou's Xingmang Short Drama showcased works like Ao Men Gu Shi (Macau Story), Xiao Mei Man (Simple Happiness), and Xin Shi Jie Jia Zai Zhong (Loading the New World). These works rely on their unique aesthetic marked by "authentic resonance, strong rhythm, and high narrative intensity" continuously broadening the boundaries of short drama content. The creators of these quality works gathered together, jointly demonstrating the genre's creative elevation and market vitality of mini series, proving they can be "small but not weak, short but not shallow."
As of now, the hashtag #NationalDramaAwards# has accumulated over 20.1 billion views across online platforms. On the day of the event, the live broadcast garnered more than 71 million views, with 247 related topics and highlights continuing to trend across multiple platforms.
Topping Multiple Platform Charts with Over 200 Million Views! Why Are Mini Series from Chengdu Hi-tech Zone So Popular?
Recently, Tao Hua Jing (Ashes of the Peach Blossom), the first costume mini series launched by Sichuan Chaowei Guangnian Culture Media Co., Ltd., a company based in Chengdu Hi-tech Zone, saw its popularity index on the Hongguo Short Drama platform exceed 54 million, becoming a breakout hit in the recent mini series market. The series follows a premium development approach, blending popular film and television elements like family kinship, suspense, and historical costume. It utilized approximately 80 sets of independently designed traditional Hanfu costumes, paired with over a hundred sets of intangible cultural heritage accessories. After four months of meticulous refinement, the series has earned widespread audience acclaim for its high production quality.
Chaowei Guangnian is rooted in the Tianfu Long Island Digital Cultural and Creative Park, which gathers over 70 cultural and creative enterprises, forming a compact "hundred-meter industrial chain" that facilitates efficient upstream and downstream collaboration. Chengdu Hi-tech Zone benefits from cultural inclusivity and supportive policies, attracting over 6,000 digital cultural and creative enterprises, with the industry scale breaking through one hundred billion yuan. The current mini series market size is projected to reach 63.43 billion yuan in 2025. Chengdu Hi-tech Zone leverages digital technology to revitalize traditional culture and Ba-Shu characteristics, using IPs like Ne Zha as models to promote the transformation of cultural resources, drives the high-quality development of the cultural and creative industry, allowing more quality works to become cultural calling cards for wider dissemination.
Mini Series Tai Wan Ren Zai Da Lu A Li Shan (Taiwanese in the Mainland Ali Mountain) Launches in Zhangping, Fujian
On December 17, at the 2025 Cross-Strait (Zhangping) "Tongxin Cup" Taiwanese Oolong Tea King Competition and Brand Promotion Event, the mini series Tai Wan Ren Zai Da Lu A Li Shan (Taiwanese in the Mainland Ali Mountain), jointly produced by a Taiwanese filming team in collaboration with mainland colleagues, officially launched. The series was simultaneously released on nine video platforms, using the power of visual storytelling to depict the warm story of cross-strait compatriots weaving tea connections and embarking on entrepreneurial journeys together. Set against the backdrop of Zhangping's "Mainland Ali Mountain," the mini series adopts a time-travel narrative approach to connect the struggle of two generations of Taiwanese farmers.
Notably, the storyline closely mirrors the development path of the Zhangping Taiwan Farmers Entrepreneurship Park, from a single tea cultivation focus to a diversified "Agriculture + Cultural Tourism" integration. The series vividly showcases the broad development opportunities provided by the mainland for Taiwanese compatriots and enterprises. In recent years, the Zhangping Taiwan Farmers Entrepreneurship Park has ranked first (Excellent Level) in the national evaluations of Taiwan Farmers Entrepreneurship Parks for eight consecutive years. By introducing a range of Taiwan-friendly policies, such as forestry rights certificates, loan interest subsidies, and agricultural electricity discounts, the park has built a full-chain service system. It has attracted 86 Taiwanese-funded enterprises and rooted more than 600 Taiwanese farmers, forming a tea growing area of over 50,000 mu of high-mountain tea plantations with an output value of 1.5 billion yuan. It has become a model of cross-strait agricultural integration and development.
Cultural Tourism Mini Series Tian Shang De Jie Shi (Market Over the Sky) Tells A Youth Story of Rural Revitalization
On December 16, the cultural tourism-themed mini series Tian Shang De Jie Shi (Market Over the Sky), which focuses on rural revitalization and integrates local cultural and tourism features, officially began filming in Wanglao Village, Xueye Sub-district, Laiwu District, Jinan City, Shandong Province, where its story's original setting, the "Market Over the Sky" rural tourism resort, is located. The series revolves around dual storylines of young Wu Qingbing (played by Pan Guangrun) and city girl Lai Leirui (played by Bi Xuechun). The main story focuses on local youth returning to their hometowns in Laiwu, Ji'nan, to work in the cultural and tourism industry, showcasing how the new generation grow together with their hometowns. Tian Shang De Jie Shi is entirely filmed on real locations, naturally blending real rural cultural tourism landmarks, such as the "Shiguang Shop," mountain guesthouses, and art bookstores into the main storyline. The mini series is jointly produced by the "Market Over the Sky" rural tourism resort of Shandong Culture and Tourism Shanxiang Group, Culture and Tourism Administration of Laiwu District, Jinan City, and a professional film and television production team. It is scheduled to be released in 2026 on television channels within Shandong Province, major domestic video platforms, and the new media platforms of Shandong Culture and Tourism Shanxiang Group.
Mini Series Gu Dong Lai Le (Here Come the Shareholders) Receives Special Funding Support in Shanghai
Recently, the "2025 Shanghai Premium Mini Series Industry Promotion Conference" was held in Shanghai. The mini series Gu Dong Lai Le (Here Come the Shareholders), a series of investor education dramas aimed at preventing illegal securities activities, jointly produced by Yicai and the China Securities Investor Services Center, was selected for the second batch of 2025 Shanghai Mini Series Development Special Fund Support Projects. At the same time, the mini series was chosen for the 2025 Shanghai Premium Mini Series Showcase event. The project evaluation focused on "premium production, industry promotion, technological empowerment, and international dissemination." A total of 22 projects, including Gu Dong Lai Le, were selected for funding.
The success of Gu Dong Lai Le is attributed to several advantages. First, the production team combines expertise financial content and strong film production skills, achieving a youthful and accessible expression of the content; second, the collective participation of Yicai anchors strengthens its high-quality image; third, support from multiple resources and clear positioning align with Shanghai's image as a financial center and the cultural preferences of its citizens.
At present, the mini series market continues to expand, but financial-themed works often face problems such as homogenization and vulgarization, which can mislead investors. Traditional investment education content also has limited communication impact. The involvement of mainstream financial media not only helps fill the gap in high-quality content and conveys correct investment concepts but is also an inevitable choice in response to changes in content dissemination.
